Rio 2016 Olympic

    The announcement to award the 2016 Olympic and Paralympic Games to the city of Rio de Janeiro was made by the IOC PresidentJacques Rogge, on 2nd October 2009 in Copenhagen. It marked the summit of a path of accomplishments for the bid team, and the beginning of a journey of big opportunities and challenges for Rio, and for Brazil.

    The infrastructure developments for the preparation of the Games are huge. There will be more than 100,000 people directly involved in the organisation of the Games, including 70,000 volunteers. Millions of people in the city, around the country and across the continent of South America will be reached and inspired by the Games. More than 10,500 athletes from approximately 205 nations around the world are expected to come to the Rio 2016 Olympic Games, to compete in front of many thousands of media professionals, sports fans and tourists from all over the globe.

   In order to accommodate all the visitors for the Games, Rio will undertake a transformation over the forthcoming years, but the ‘marvelous city’ will never lose its Carioca spirit and Brazilian energy that it is famous for.



    Nature, friendship, diversity and passion. United, athletes and people from around the world embrace. The Rio 2016 Olympic and Paralympic Games’ tridimensional brands propose a unique interactive experience and have a special meaning for each person in contact with them. And now you will also have the opportunity to get to know them first hand. We have reduced our brands’ sculptures so they can fit in your palm and we will take them on tour around the Marvellous City.